Olive Center Goals:

1. Promote increased market share of California table olives and olive oil through education, research and outreach.
2. Expand education and research on the production, nutrition, health benefits, economics, horticulture, quality standards and appreciation of California olive oil and table olives.
3. Establish a multi-disciplinary panel of olive experts, taking advantage of the university faculty and resources.
4. Develop sensory criteria for the evaluation of olive oil and table olives that will maximize marketability of California olive products.
5. Educate consumers on the characteristics, uses, and health benefits of California olive oil and table olives.