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The first edition of this Conference was held at the University of California, Davis, on May 22-23, 2007, with the support of  prestigious institutions  such as the Accademia dei Georgofili of Florence, The Culinary Institute of America, the University of California Davis and its Olive Center (formally established in August, 2007), and of a number of Italian Universities (the Universities of Florence, Pisa, Perugia, Bari, Urbino, Foggia, Campobasso and the University of Gastronomic Sciences at Pollenzo).

The conference promoters and organizers, Association TREE and the CIFAR (California Institute of Food and Agricultural Research, UC Davis), have established the long-term goals of the Conference as follows:

1. To define a model of excellence of Olive Oil based on high product standards, innovative process control and transparency in the behaviour of producers.
   
2. To foster an international collaboration founded on credible science in order to preserve, appreciate and respect Olive Oil authenticity, excellence and variety according to genetic, territorial and cultural factors.
   
3. Tofoster international recognition of excellence in Olive Oil and to strengthen the dialogue, exchange and collaboration between traditional and new producing countries.
   

The 2008 edition of the Conference has two goals: to provide further insight in marketing and promotion of high quality Olive Oil and to establish programs of international collaboration in Olive Oil research, production and use. The Experts from scientific and technical institutions, public administrations and consumer organizations are invited to participate and to express their interest in the future editions of the conference and related scientific, technical, educational and promotional activities.

Official Language: English